Welcome to Weetabix

Here at Weetabix Canada we are very proud that all of our cereals are made in Canada. We manufacture great tasting, nutritious global brands Weetabix and Alpen for the North American market. We are also very proud of our local brands GrainShop, Puffins and Snackimals. Try them today and start your day the right way. You are what you Weetabix!


*This site is not intended for an EU (European Union) audience.

Start your day the right way

Start your day the right way

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Taking Breakfast to New Heights

Muesli was created in Switzerland in the late 1800’s as a cornerstone of healthy living. Today Alpen cereals follow the same hearty recipe, packed full of delicious wholesome ingredients.

Alpen, Healthy & Tasty!

Alpen, Healthy & Tasty!

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Start Every Morning with a Trip to
the GrainShop

No two spoonfuls are ever the same. GrainShop is the perfect medley of whole grain tastes and very high fibre.

We believe GrainShop is the best tasting very high fibre cereal you will find.



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Because Your Kids are Sweet
Enough Already

Barbara’s Puffins and Snackimals Cereals have the taste, shapes and crunch your kids will love and contain  40% - 60% less sugar than the leading kid’s cereal brand.*

At Barbara's we believe in better.

*based on Nielsen data Period Ending October 17, 2015



We believe cereal should be packed with fun not sugar

What's New

Could eating Weetabix prevent early death? Harvard scientists think so...

Eating whole grains – such as brown rice, oats and Weetabix – could prevent an early death, research... More

Weetabix Dad's Day Out Commercial

Check out our new Weetabix ad. Let us know what you think on our Facebook Page.  More

Our Brands

Left Right


You are what you Weetabix
4 Simple Ingredients and 2 g of sugar per serving.

> View Weetabix products


Take your breakfast to new heights! Available in Original, No Added Sugar, Dark Chocolate.

> View Alpen products


We challenge you to find a better tasting Very High Fibre cereal!

> View GrainShop products


Barabara’s. We believe in better.

> View Barbara’s products