Our Brands Barbara’s

We believe in better. We believe in better health and better taste. We believe in better breakfasts and better snacks, loaded with fun, not with sugar. We believe in better ingredients. Whole grains. Organics. Non-GMO. We believe in better packaging made from 100% recycled paper and zero greenhouse emissions. We believe in better communities and better family movie nights. We believe in a better world, one Puffin at a time. We are Barbara’s. And we believe in better.

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What's New

Could eating Weetabix prevent early death? Harvard scientists think so...

Eating whole grains – such as brown rice, oats and Weetabix – could prevent an early death, research... More

Weetabix Dad's Day Out Commercial

Check out our new Weetabix ad. Let us know what you think on our Facebook Page.  More