About Us
Weetabix of Canada Ltd. was incorporated in 1975 and is the subsidiary company of Weetabix Ltd., the leading British cereal manufacturer. The Weetabix® brand is the single largest selling ready-to-eat cereal brand in the United Kingdom where it has been manufactured since the 1930s.
The company was originally established by three Seventh Day Adventists to produce their version of a South African cereal. Little did they know that by the end of the century their Weetabix cereal and subsequent brands like Alpen® would be manufactured in several other countries and sold wherever ready-to-eat cereal is an established part of daily eating habits.
From its Cobourg, Ontario manufacturing and R&D facilities established in 1978, Weetabix Canada manufactures over ninety brands of cereals for the Canadian, American and British markets. In addition to the company's own popular brands of Weetabix, Alpen and GrainShop®, it is the cereal manufacturer of choice for some of its sister companies' brands and those of major grocery retailers throughout North America.
Now with over 200 employees in Cobourg alone, Weetabix of Canada Ltd. is proud of its role in developing nutritious and great-tasting cereals, enjoyed in Canada and in many countries of the world.
