Company Overview

Weetabix Food Company is the second largest branded manufacturer of cereals and cereal bars in the United Kingdom. Based in Northamptonshire, UK, its family of brands includes Weetabix, Alpen, Ready brek, Weetos, Oatibix and Alpen cereal Bars.  The Weetabix brand has been manufactured and sold in the UK since 1932; today it is the UK’s number one selling, most trusted and most recommended cereal and is one of Britain’s most iconic brands.

Weetabix also has a manufacturing plant in Cobourg, Ontario, Canada where it produces Weetabix, Alpen and Barbara’s cereals for the North American market as well as GrainShop Cereal exclusively for Canada.

A family controlled company until 2003, Weetabix Food Company is now 60% owned by Bright Food (Group) Co., Ltd, one of the largest Chinese international conglomerates in the food industry, with operations throughout the entire food industrial chain including agriculture, food processing, brand agency service and retail amongst others. Bright Food’s sugar, dairy, wine and retail businesses hold leading positions within their markets. The remaining share capital is largely owned by Baring Private Equity Asia, one of the largest and most established independent private equity firms in Asia.

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Information

If you require further information on the company or our brands or if you wish to contact a member of the consumer services team please click on the link below.

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Also in this section


Our Brands

Left Right

Weetabix

You are what you Weetabix
4 Simple Ingredients and just 2 g of sugar per serving.

> View Weetabix products

Alpen

Take your breakfast to new heights! Available in Original, No Added Sugar, Dark Chocolate.

> View Alpen products

GrainShop

We challenge you to find a better tasting Very High Fibre cereal!

> View GrainShop products

Barbara’s

Barabara’s. We believe in better.


> View Barbara’s products



What's New

Could eating Weetabix prevent early death? Harvard scientists think so...

Eating whole grains – such as brown rice, oats and Weetabix – could prevent an early death, research... More

Weetabix Dad's Day Out Commercial

Check out our new Weetabix ad. Let us know what you think on our Facebook Page.  More