Weetabix Food Company

Weetabix Food Company has a rich history. From our beginnings in 1932 when Bennison Osbourne and Malcolm MacFarlane founded the British and African Cereal Co Ltd through to the Weetabix Food Company of today. Here you can see some of the milestones along the journey so far.

  • 1932
  • 1936
  • 1939
  • 1967
  • 1968
  • 1969
  • 1970
  • 1971
  • 1975
  • 1978
  • 1981
  • 1985
  • 1986
  • 2003
  • 2013
  • 2014
  • 2015


If you require further information on the company or our brands or if you wish to contact a member of the consumer services team please click on the link below.

Email Consumer Services

Also in this section

Our Brands

Left Right


You are what you Weetabix
4 Simple Ingredients and 2 g of sugar per serving.

> View Weetabix products


Take your breakfast to new heights! Available in Original, No Added Sugar, Dark Chocolate.

> View Alpen products


We challenge you to find a better tasting Very High Fibre cereal!

> View GrainShop products


Barabara’s. We believe in better.

> View Barbara’s products

What's New

Could eating Weetabix prevent early death? Harvard scientists think so...

Eating whole grains – such as brown rice, oats and Weetabix – could prevent an early death, research... More

Weetabix Dad's Day Out Commercial

Check out our new Weetabix ad. Let us know what you think on our Facebook Page.  More